AN ENVIRONMENT IN WHICH TO THRIVE
THE PULSE CONCEPT
The Body Shop® stores are the principal point of contact for customers with our brand. Globally, we have about 30 million visits a year. We are a pioneer in the world of naturally inspired beauty, so it is critical that we regularly refresh our stores in order to remain competitive and continue to draw in new and existing customers. To celebrate the uniqueness of our brand and create a more engaging product and shopping experience, The Body Shop launched “Pulse” in 2012. We are enhancing this concept for 2014 with an even greater focus on in-store customer experience and beauty expertise. Our stores are a vibrant place, a social hub at the heart of the community, where beauty, forward-thinking ideas and activism meet. They provide a dynamic, contemporary home for The Body Shop® brand.
CUTTING EDGE DESIGN WITH A BOUTIQUE FEEL
The Pulse store has a boutique feel, thanks to quality materials, streamlined commercial offers and understated branding on the store front. The store design combines technology with nature, resulting in a warm, human space, ensuring that the retail environment is visually in line with the high quality of The Body Shop® products.